What is Social Media?
In the age of digital media where almost everyone has a mobile phone and the source of Internet Connection this leads people to install applications or apps and the ones that are the most frequently downloaded are social media apps. Social media is digital technology that allows the sharing of ideas and information, including text and visuals, through virtual networks and communities. These social media apps were originally intended to be a way for people to connect with one another on a digital scale however over time as the popularity of these apps has increased over time. With the increasing popularity of these apps companies also started to use them for many purposes generating a following, advertising their products and what this blog will deal with Digital Marketing in terms of social media.
What is Digital Marketing?
Digital Marketing is also called online marketing, “it is the promotion of brands to connect with potential customers using the internet and other forms of digital communication.” This includes email campaigns, social media, internet advertising, text and other such tools to get promote a business and other such companies.
Why use Digital Marketing?
According to The number of people who use Instagram in India is 332.2 million on an active basis which makes it suitable for marketing as these people will be exposed to posts from companies that they wouldn’t have been in a normal situation. The methods of marketing in physical media like newspaper can only reach those who have subscribed to the physical resources and the number of newspaper readers is decreasing as according to Forbes in 2020, the circulation (print and digital) of weekday newspapers was 24.3 million and for Sunday newspapers it was 25.8 million, both a year-over-year decline of 6%. This shows that the medium of digital marketing is one of great potential as the number of people who use it is increasing and those who use physical media is decreasing.
Advantages of Digital Marketing over Physical Marketing:
1> Marketing your company on social media is a cheaper: The process of advertising on the media like newspaper as you have to pay a certain amount to occupy spaces on the newspaper where as in the case of social media the cost to occupy a space in social media is 0 as social media is free for anyone to access which makes it really useful for companies who are just starting their business and have a tight constraint on their budget as well as for large businesses who have another source for advertising along with the preexisting sources that are present at their disposal.
2> Marketing your company on Social Media gives you more exposure: The average time a person spends on social media is 2 hours and 30 minutes according to Oberlo.com and with 233.2 Million people being Instagram on an active basis along along with other social media such as Facebook and X which enables us to users that makes sure that many new people view the company and these people can also share the content to other people either by posting it on their status or by directly messaging those who they think are interested. The ease with which users can share content further amplifies the exposure, creating a network effect that extends the reach of a marketing campaign.
3> You can generate an aesthetic for a company: You can generate a template for your posts on social media which enables the content to be generated in a quicker and more efficient manner. As well makes the company feel more up with the times as it uses a tool which is used by many of the younger demographics. By utilising templates for posts, businesses can streamline content creation, ensuring a cohesive and contemporary visual identity. This approach resonates well with younger demographics, fostering a sense of relevance and modernity.
4> Social Media will make sure that the post reaches those who are most interested: The algorithms on social media will direct the content that you post to those who are most likely interested. This applies both to posts as well as the advertisements. This targeted approach ensures that marketing efforts are not only seen by a large audience but are also reaching individuals with a genuine interest in the products or services being promoted which will increase the likelihood of the person viewing the post or advertisement to subscribe to the company that has been chosen to advertise.
5> Social Media acts as a newsletter: By posting content on social media about a company one can constantly update the per-existent customers/clients on the developments to your company which will make it so that a company can have consumer retention.This real-time communication allows for a continuous dialogue with the audience, strengthening the relationship between the brand and its consumers which will to the strengthening of your brand which will lead to a more interactive brand or company.
The Future of Digital Marketing in Social Media:
As social media's role in digital marketing is positioned to evolve further. The integration of features like social commerce, an emphasis on originality and the persistence of video content will shape the future of digital marketing. Niche platforms catering to specific interests may also gain prominence, requiring businesses to adapt and diversify their social media presence for optimal engagement. This proves that social media is the future for Digital Marketing as more and more people gain access to technology they will start using social media to connect with people around them and it makes a prime ground for marketing your business and as social media companies make their platforms more accessible it will also ensure that there is a constant stream of new people who haven’t been exposed to the company.
Conclusion:
In the digital age, the synergy between social media and digital marketing has become inseparable. The transformative power of social media platforms, when harnessed effectively, propels brands into the global spotlight, connecting them with audiences in ways previously unimaginable. As businesses navigate the digital marketing landscape, understanding the advantages of social media over traditional methods becomes pivotal. In this dynamic realm, where innovation is the norm, embracing the potential of social media ensures not just visibility but active participation in the ongoing narrative of digital marketing's evolution.
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