Digital Marketing has proven to increase sales, engagement and customer retention for a company. It is the modern way to advertise and companies that don’t have a severe disadvantage in competing with those who do. However one key problem is to decide which platforms to focus on which platforms to focus on. Whether a social media platform, a video based platform or email campaigns? These are all viable ways to advertise the company but in order to ensure that the company’s resources are put into places where the return on investment will be the highest.
Digital Platforms can categorised into 3 types:
1. Social Media platforms: These include applications like Instagram, Facebook, X (Twitter in the past), Snapchat etc.
2. Video Platforms: These platforms include websites such as Youtube,Twitch etc.
3. Digital Text Platforms: These platforms include Emails, Whatsapp and telegram campaigns.
What are social media Platforms?
Social Media platforms are applications of social communication where people can communicate with each other via posts, comments, likes and messages. Company’s can also create an account, post about their products, and interact with the customers as well. The cost to post is zero and the cost to make a post is very less, the cost to have ads is also relatively less and influencer marketing is also possible. Platforms like Instagram, Facebook and X (Twitter)
What are video platforms?
These platforms include Youtube,Twitch and other such applications where the content is mainly made in the form of video which vary in length. These platforms provide much more engagement and are a platform to advertise. These platforms allow videos which make more engaging ads which cost a bit more and influencer marketing is also possible.
What are Digital Message Platforms?
These are platforms that mainly communicate using text. These platforms include Emails where emails are sent across all the people to whom they can be sent across. They can be sent to a large number of people and the cost of making email campaigns is low and the only thing someone needs is the email ids to send the emails across the people who are interested.
Which platforms to Prioritise?
Social Media Platforms should be used by all the companies because of the wide reach and ability to post content for free which makes it prime for all businesses big or small to start posting to social media.
The Videos on the social media platform can be used by businesses who have a larger budget and are already somewhat reputed and by sponsoring already existing influencers one can make sure that the content is being directed to those who are most likely to buy the product or service from the company.
The Digital Text Campaigns are also useful as it can help to inform clients about the developments and offers taking place. It can also be a source to find new clients and make business relations. This is a simple format which can be used by all businesses. This helps in keeping in touch with customers as well.
Specific Platforms to Prioritise for Marketing:
For Social Media applications the main priority should be the most popular social medias which have a lot of users and are willing to buy a product. Here any product or service can be promoted and the algorithm ensures that the content is sent to those who are most likely to be interested in the product. The platforms are:
1. Instagram: Which is primarily used by a younger and general audience who are more interested in all types of products and services. The cost to post is zero and this is the best platform to interact with potential customers.
2. Facebook: This is primarily used by an older audience which is also interested in a wide variety of products preferably perishable products. The cost here also isn’t high and has a lot of people who will DM the company to ask further questions so it is advised to be active on Facebook as well.
3. Snapchat: Snapchat has a majority of younger audiences and the ads are short in nature so the cost to produce ads is small and the cost for the ads is also less.
4. X (Twitter): Twitter is a great way to interact with a general audience and the combination of short form captions along with the images which makes it a great platform to advertise new products or services.
Specific Platforms for Video Platforms:
1. Youtube: Youtube is the biggest video streaming platform where people always search for products and services and by uploading content regarding those products and services the SEO will increase and give the company more exposure. This can also help provide the clients with developments in the products in detail in the form of video.
2. Twitch: Twitch a live streaming platform which has a lot of viewers who are usually pretty young and are interested in tech products and services and the way to advertise the product is either by paying ads or sponsoring a streamer/influencer.
There are other sites such as Kick, Dailymotion and other such platforms where video content is also.
Specific Platforms to focus for Digital Text:
Gmail is the biggest platform as it can support both text and images which can make it great to promote new offers, products, services which keeps pre existing clients informed about the developments of the product, it can also be used for individual as well as mass advertising which allows it to have more customer retention.
Conclusion:
These are all the platforms that should be the main focus of companies based on their operations and by focusing on these platforms one can operate at a smoother rate and invest their time and resources into something that can ensure that the Digital Marketing Process goes smoothly without any issues.
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