Introduction:
According to socialpilot.co there are 2 billion active users on Instagram and according to dataReportal.com there are 3 billion monthly active users on Facebook which is a giant numbers since accounts are made by Humans however according to INSG.co there are 95 million bot accounts on Instagram and 270 million bot accounts on Facebook. These bots exist for multiple different purposes such as to analyze data, check on users and other such functions. One of the functions is to analyze posts which makes it so that the posts that are made aren’t for human consumption for AIs and bots only make up a small portion of the users of social media. There are still a lot of human users and now with the advancements of AI and other such tools the importance of human friendly content is now more important than ever.
What is Human Friendly Content?
Human friendly content is content that is appealing to human audiences. That means the content should focus on writing for humans, not bots. The content should use a clear and conversational tone, avoid jargon and fluff, and provide value and insight to the readers. The content should be structured and should be easy to follow in order to ensure that the reader doesn’t get lost or loses interest. This content is meant for humans and it should reflect that. Now the question comes up as to why to make content in a human friendly content is given below.
Why make Human Friendly Content?
With the rise in AI and other such tools there has been an increase in the demanded for content for humans and the content that is easily understood is important on social media to have the content be understood as quickly as possible and the social platforms promote shorter forms of content which makes it better to have more human friendly content which makes it so that the content that companies have is promoted and many platforms like Google are promoting human friendly content which makes it very important to follow these ideas.
Strategies to Make Human Friendly Content:
Simplicity and Directness: Crafting content that is direct and succinct is key. Short sentences that encapsulate the entire idea without unnecessary words or fluff enhance readability and understanding. By eliminating redundant words like "so," "very," or "definitely," content becomes crisper and more engaging. Which will make sure that people will read the post/content in full.
Avoidance of Complexity: Complex words and industry-specific jargon can alienate readers. It's crucial to communicate using simpler language that appeals to a broader audience. Minimize the use of acronyms or technical terms unless widely understood, ensuring the content remains accessible to all which will make the content more shareable as well.
Visual Aids and Bullet Points: Incorporating visual aids and employing bullet points breaks down information into chunks, enhancing readability and comprehension. These elements improve the visual appeal and assist in conveying information in a structured, easily consumable format which will make sure that the content is easily understood and has a flow to it which will make sure that the reader/viewer will consume the content in full as well.
Engagement and Interactivity: Encouraging engagement through interactive content, such as polls, quizzes, or calls to action, fosters a sense of participation. This not only enhances user interaction but also ensures that the content remains interactive and appealing.
Using Other Media: Using other media like music and video will increase the retention of the reader. Using colours is also advised as it should be appealing to the reader so that will read/watch the content in full which will leave the company with more engagement. By having these in the content it makes the content more interactive and you have more retention from the viewers of the content.
Using Location and Rationality: Understanding the location of the target audience is important as one can convey the information/content to them in their local language which will make it more accessible to the people who can’t understand English which is the dominant language of the internet but consumers can form more of a connect with the company.
The Future of Human Friendly Content:
The future of human friendly content is important as more and more people join social media day by day so it is important that newer social media users can be exposed to the content that a company uploads and understands. With the rise in AI there is an increased demand for human friendly content and with older social media users also asking for human friendly content one can reach a wider audience and get more eyes on the company or product which makes it a viable for investing time into.
Conclusion:
The rise in digital media and the advancement in AI has shown us that there is an increase in the demand for human friendly content and by following methods to make more human friendly content one can make their products more engaging and make sure that the whatever is being produced is of quality and well received by all those view it, this ensure that the content isn’t problematic and will help in the further understanding of how a consumers operate and what methods to use to keep them engaged. This makes sure that the viewers trust the content and in turn the company that is making the content. This will lead to a more trusted and well reputed company/organization.
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