Every good company will progress over time. This progress can mean many things: increase in sales, increase in revenue, more employees than before, more positive reviews, more clients and others. If the company has succeeded over the years or months then advertising the progress is made is a great way to generate trust.
Why should a Company Advertise progress?
Showing how much a company has progressed can be a great way to showcase the growth that your company has gone through. The data that you collect can be used in multiple ways as well. It can be used in company meetings to show everyone how much the company has progressed and developed and this data can also be used in investor meetings.
What to Advertise?
It might seem daunting but here is how to showcase the progress of the company but here are the few things that you can market yourself. Here is a list of things you can advertise:
The Reviews: The reviews are the best thing to advertise, having quotes and your customers with the number of stars that they have rated the service, product and/or company is always good to include. This can be used by many startups in order to showcase how the company is perceived and showcases how the customers feel about the services provided by the company.
The Followers increased: Showcasing how many followers on social media the company has gained can be used to showcase how the company has grown. The social media following is a great way to showcase the growth of the company.
The Units Sold: If a company has started to sell a certain product that has a limited amount of then showcasing how many units that the company has sold then it can be used to showcase how much the products that the company is demanded. This can also be a great way to showcase the success of a product which can generate more sales.
What Not to Advertise?
Another to know what not to advertise. This can clear many doubts on what you can advertise. One general guideline to follow is to make it so that any information that is too personal to the company and other such information, here are a few examples:
Revenue Generated: Showcasing how much revenue generated isn’t advised as this is private information that a company has and it is advised to showcase information that isn’t too confidential for the company. This information can be used in investor meetings to showcase the potential and the possible return that the company can showcase.
Employees Count: Showcasing the number of employees your company has depends on the number of people who operate under your team, you can showcase some employees who have high qualifications is a good thing but showcasing the entirety of the workforce because it creates a sense of expectation from the clients and might create an unwanted image of the company.
How to Advertise?
The best way to advertise the progress is by using images in the form of social media posts which can be used to showcase how to make it so that the customers that follow the social media can see it and then it also goes to people who haven’t come across the company see it as well. Using visual aids is also advised, the utilisation for charts and other such tools which can showcase the growth then it is always appreciated. Each image can showcase one aspect and then a collection of pictures can be sent in order to make it so that there is a collection of the images.
Conclusion:
Marketing the process of your company is a great way to show the growth and development of the company. The information can be used for multiple things such as presentations for investor meetings, a progress report for the company etc. This can be a great way to establish a connection with the audience and showcase your company in a newlight as well.
Comments