Introduction:
In today’s era, a business requires both email marketing and social media marketing because they help you to interact more personally with customers and reach a larger audience. In a nutshell, we can say the benefits of these two powerful digital marketing tools are raising brand awareness, increasing website traffic and boosting sales by developing targeted campaigns and spreading informative content.
In terms of financial benefit, both social media marketing and email marketing offer insightful data that can be used to improve your strategy and ROI.
Understanding what is email marketing and social media marketing
Email Marketing - It is a digital marketing strategy that involves sending commercial messages to a group of people via email. The purpose of email marketing is to promote a product, service, or brand and to generate leads, sales, or customer loyalty. These emails may include newsletters, promotional emails, product updates, event announcements, and other types of messages that businesses send to their subscribers and customers.
How does it work? In this strategy, businesses collect email addresses from various sources such as landing pages, sign-up forms, and other lead-generation tactics. The email list is then segmented based on their reasons for subscribing, interests, buying behaviour, and other criteria.
Types of email marketing – Email marketing can be automated or manual depending on the business's needs and preferences.
1) Automated emails are triggered by specific actions, such as email subscriptions, abandoned shopping carts, and others.
2) Manual emails are sent regularly based on the business's schedule or when there’s a special offer or promotion.
Benefits of email marketing:
1) It allows businesses to communicate directly with the customers providing a personalized experience and delivering specific messages to individual subscribers based on their interests, behaviour, or other factors.
2) It allows businesses to segregate their email list to deliver the right messages to the right people at the right time, making their marketing strategy to be more effective and targeted.
3) It enables businesses to track customer responses and measure the effectiveness of campaigns.
4) According to research, email marketing has one of the highest ROI out of all marketing channels
5)Email marketing metrics such as open rates, click-through rates and conversion rates are easy to track when compared to other marketing tools.
Social Media Marketing – It is a digital marketing strategy that involves creating and sharing content on social media platforms such as Facebook, Twitter, Instagram, LinkedIn, and others, to build a brand, increase engagement, and drive website traffic or sales.
How does it work?
In this method, social media platforms offer various advertising options such as sponsored content, promoted posts, and paid ads, which businesses can use to reach a larger target audience. It involves building relationships with customers, engaging with them in real time, and creating brand awareness through user-generated content and influencer collaborations.
Benefits of social media marketing:
1) Social media platforms have millions of active users, which makes it a great way for businesses to reach a large audience.
2) While paid advertising on social media can be effective, businesses can also benefit from organic reach through creating and sharing engaging content, which can be cost-effective.
3) Social media can help businesses build relationships and engage with their customers in real time, offering them a chance to humanize their brand and build trust with their audience.
4) Social media platforms offer businesses access to valuable audience insights, which can help them better understand their customers and create more targeted marketing campaigns.
Conclusion:
These strategies are both essential for businesses that want to remain competitive and increase their customer base. By combining both strategies, businesses can create a comprehensive marketing plan that will help them reach their goals.
Comments